Skills Truck And Trailer Sales Representative - Wholesale (non-technical) near Regina (SK)

Find out what skills you typically need to work as a truck and trailer sales representative - wholesale (non-technical) in Canada. These skills are applicable to all Sales and account representatives - wholesale trade (non-technical) (NOC 6411).


People working in this occupation usually apply the following skill set.

  • Advertise and/or promote products, sales or services
  • Provide customer service
  • Provide clients with presentations on the benefits and uses of goods or services
  • Review and adapt information regarding product innovations, competitors and market conditions
  • Consult with clients after sale or signed contracts
  • Identify and solicit potential clients
  • Estimate or quote prices, credit or contract terms, warranties and delivery dates
  • Supervise activities of other sales representatives
  • Conduct sales transactions
  • Represent companies that export and import products or services to and from foreign countries
  • Prepare or oversee preparation of sales or other contracts

Skills and knowledge

The following skills and knowledge are usually required in this occupation.

Essential skills

See how the 9 essential skills apply to this occupation. This section will be updated soon.

  • Read instructions on labels and packaging, e.g. read directions for handling and mixing products, such as resins and hardeners. (1)
  • Read brief text entries and notes on estimates, work orders and other forms, e.g. read notes to learn the details of a customer's request. (1)
  • Read memos and bulletins, e.g. read bulletins to learn about changes to warranty programs and product features. (2)
  • Read letters, e.g. read letters from customers to learn how satisfied they are with products and services. (2)
  • Read catalogues, pamphlets, posters and other publications to learn about the features and benefits of various products. (3)
  • Read sales reports, e.g. read sales reports to learn about the outcomes of sales promotions and strategies for future events. (3)
  • Read a variety of manuals, e.g. read manufacturers' manuals to learn how to use the products they sell to customers. (3)
  • May read trade magazines and online articles for current information about products and consumer trends. (3)
  • May read books, e.g. read self-help books to learn how to increase sales and build their clientele. (3)
  • May read and interpret legal agreements, e.g. read contracts to learn the terms and conditions of warranties and the procedures to follow when submitting claims. (4)
Document use
  • Observe warning signs and symbols, e.g. identify Workplace Hazardous Materials Information System (WHMIS) symbols on product labels to learn about hazards. (1)
  • Locate data on labels, e.g. view product labels to locate product numbers and specifications, such as sizes and weights. (1)
  • Locate data in lists and tables, e.g. locate names and contact information on customer contact lists. (2)
  • Enter data into lists, tables and schedules, e.g. enter stock counts into inventory control form. (2)
  • Complete complex forms, such as warranty claims, supply order sheets and requisition forms, by combining data from several sources. (3)
  • May study assembly drawings, e.g. study assembly drawings to understand the order in which product components are assembled. (3)
  • May interpret graphs, e.g. interpret line graphs and pie charts to learn about sales trends and the effectiveness of marketing campaigns. (3)
  • Write brief reminder notes, e.g. write brief notes to remind co-workers about upcoming service calls. (1)
  • Enter short text passages into log books and forms, e.g. write the details of customer requests in log books. (1)
  • Write email to co-workers, suppliers and customers, e.g. write email messages to customers to inform them that out-of-stock items have arrived and are available for pickup. (2)
  • Write letters, e.g. write letters to customers to follow up on sales calls, respond to inquiries and determine their level of satisfaction with purchases. (2)
  • May write information sheets and other marketing materials to describe the features and benefits of products and services. (4)
  • Receive cash, cheque, credit and debit card payments and provide change. (1)
  • Record payments against various sales categories. (1)
  • Count and sum totals, e.g. tally products for inventory counts. (1)
  • May take basic measurements, e.g. measure floor spaces in order to plan the placement of display items. (1)
  • Compare current sales figures to projected sales figures to determine if targets will be met. (1)
  • Compare measurements of products to specifications, e.g. compare product sizes to customer specifications to ensure proper fit. (1)
  • Calculate mark-ups, discounts and surcharges, e.g. calculate promotional discounts, environmental surcharges and mark-ups on wholesale prices. (2)
  • May plan and create delivery schedules using information, such as times needed to manufacture and deliver products to customers. (2)
  • Calculate quantities, such as the amount of inventory needed for promotions. (2)
  • Analyze statistics to determine sales trends and the effect of promotions. (2)
  • May estimate the length of time before stock will need to be reordered. (2)
  • May estimate the quantity of a product needed to meet the demand during promotions and time periods, such as holiday seasons. (2)
  • Calculate and verify invoice and receipt amounts. They calculate amounts for goods and services, determine discounts and surcharges and add applicable sales taxes. (3)
  • Calculate and compare different pricing options for customers when negotiating contracts. (3)
  • Calculate capacities, e.g. calculate the storage capacities of cargo containers. (3)
  • Analyze financial data to determine effect of promotions, turns, product demand and sales by category. (3)
  • Analyze product comparison data, e.g. use test data to determine how well different coatings perform under extreme weather conditions. (3)
Oral communication
  • Listen to voicemail messages from co-workers and customers. (1)
  • Talk to suppliers and manufacturers to learn about the availability of products. (1)
  • Exchange information with customers, e.g. talk with customers to determine their needs and explain the benefits and features of various products and services. (2)
  • Exchange information with co-workers, e.g. speak with co-workers to provide instruction, co-ordinate duties and exchange customer and product information. (2)
  • Discuss sales strategies with managers, e.g. discuss the outcomes of promotions with managers and brainstorm new ideas. (3)
  • Participate in staff meetings to discuss products, promotions, customers and problems and to engage in strategic planning. (3)
  • May negotiate contracts and agreements, e.g. negotiate the terms and conditions of large, multi-year service agreements. (4)
  • Decide whether a product is appropriate for sale, e.g. decide to remove products that do not meet quality standards. (1)
  • Evaluate the condition of products. They consider signs of use, damage and wear. (1)
  • Discover products are out of stock. They contact suppliers and arrange for expedited deliveries and in-store transfers. (2)
  • Encounter unsatisfied customers. They speak with customers to determine why they are dissatisfied and offer solutions and settlements. They investigate the causes of complaints to determine how to prevent similar incidents from occurring. (2)
  • Discover that clients' cheques are returned due to insufficient funds. They contact the customer to inform them of the situation and make arrangements to collect the money owed. (2)
  • May decide which items to stock and where to display them. They consider margins and the product's rate of turn. (2)
  • Decide the percentage discount to offer on overstocked or damaged products. (2)
  • Judge the condition of products being returned for refunds. They consider signs of wear and the condition of packaging. (2)
  • Locate information about the success of sales promotions by reading sales reports, viewing statistics and speaking with co-workers and customers. (2)
  • Learn about products by reading trade magazines and promotional materials and by speaking with factory representatives, suppliers, customers and co-workers. (2)
  • Miss sales targets. They analyze their marketing plans to identify factors that contributed to the shortfall and develop strategies to increase sales. (3)
  • Decide how to identify new customers and new products. They consider marketing opportunities and consumer trends. (3)
  • May decide to respond to calls for tenders. They consider their firm's ability to meet the specifications called for and profit margins. (3)
  • Evaluate the features, benefits and costs of products relative to the features, benefits and costs of similar products. (3)
  • Evaluate the performance of sales promotions. They consider how much revenue was generated and the money and effort spent on marketing activities. (3)
  • Learn about competitors' products by reading their promotional materials and visiting their websites and store locations. (3)
  • Cultivate new clients, promote sales to existing clients and perform sales-related administrative duties. Their work priorities flow from the demands of their customers and from sales targets. Some sales and account representatives - wholesale trade (non-technical) collaboratively establish sales quotas with their sales managers, while others individually establish them, subject to their sales managers' approval. Within this framework, they work independently and have complete control over planning and organizing their job tasks to meet sales objectives. This involves co-ordinating their schedule with those of their clients and others, such as suppliers and factory representatives. (4)
Digital technology
  • Use bookkeeping, billing and accounting software to record financial transactions. (1)
  • Use calculators and personal digital assistant (PDA) devices to complete numeracy-related tasks, such as summing figures and calculating profit margins. (1)
  • May operate point-of-sale equipment, such as electronic cash registers, bar scanners, scales and touch-screens, to complete sales. (1)
  • Use electronic office equipment, such as printers, scanners, fax machines, copiers and postage meters. (1)
  • May use graphics software to create sales and product demonstrations. (2)
  • Use spreadsheets to track sales and selling costs. (2)
  • Use bookkeeping, billing and accounting software to produce sales reports. (2)
  • Use email applications to exchange information and documents with co-workers, customers, suppliers and manufacturers. (2)
  • May use databases to enter and retrieve customer information, sales and costs. (2)
  • May use databases to create mailing and distribution lists. (2)
  • May use browsers and search engines to locate product information from websites operated by suppliers and manufacturers. (2)
  • May use the Internet to access training courses and seminars offered by suppliers, employers and trainers. (2)
  • Use advanced features of word processing programs to write letters and produce sales reports that contain elements, such as spreadsheets and graphs, produced in other software applications. (3)
  • Use spreadsheets to create operating budgets and graph sales data. (3)
Additional informationWorking with Others

Sales and account representatives - wholesale trade (non-technical) work independently as part of the sales team. They co-ordinate with others in the organization, such as administrative and shipping staff, attending staff meetings as required.

Continuous Learning

Sales and account representatives - wholesale trade (non-technical) continue to upgrade their sales skills and maintain a current knowledge of products, services and economic factors that impact the business community. They acquire new learning by interacting with co-workers and networking with contacts while on the job and through independent reading. They may participate in training activities, such as courses on human relations and sales techniques.

Labour Market Information Survey
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