marketing specialist
Title posted on indeed.com -
Lifecycle Marketing Specialist
Posted on
September 12, 2024
by
Employer details
VitaminLab
Job details
*Lifecycle Marketing Specialist*
This is the ideal role for someone who loves creating social media content, compiling and analyzing data, watching their work directly result in sales, strategizing email newsletters, managing design tasks, writing website content, and engaging with social media communities and who also enjoys working with a group of nutrition nerds! You are a self-starter with an entrepreneurial spirit. A strong communicator and outgoing collaborator who thrives on problem solving and can navigate a fast paced environment.
*The Role*
The *Lifecycle Marketing Specialist* reports to the Head of Marketing and is involved in all areas of marketing and branding for VitaminLab with a focus on building and retaining our customer audiences.
The Lifecycle Marketing Specialist will conceive, build and optimize ecommerce marketing programs to engage, convert, and retain VitaminLab customers. This role will create strategies and tactics, work collaboratively with other departments and with the rest of the marketing team.
The successful candidate will be able to cut their marketing chops with our consumer audience before tackling all things marketing for our healthcare practitioner customers. This is the perfect opportunity to gain experience and showcase your skills through a variety of different marketing initiatives. The ideal candidate should be comfortable/experienced with professional and/or scientific copy to write for our practitioner audience.
*Main tasks include:*
- Research, strategize, write, edit, and publish content for social media, email marketing, and website copy.
- Create and execute omnichannel marketing campaigns
- Develop and manage customer and lead nurturing email workflows.
- Monitor social media channels and engage with followers to build a community.
- Maintain a content calendar to ensure a consistent flow of engaging content.
- Review and analyze data to inform your content creation strategy.
- Provide creative direction for the graphics or imagery to our graphic designer.
- Use collaboration tools including Basecamp, Figma, Slack, Mailchimp, Klayvio to document and communicate tasks.
*Core Requirements:*
- Has at least 1 year experience working in digital marketing or a degree in marketing.
- Familiarity with campaign design and development for email.
- Conceive, develop, AB test, and optimize omnichannel lifecycle marketing campaigns to convert, and retain users.
- Strategically experiment with various messaging channels to determine the most effective methods for user engagement
- Ensure all marketing and engagement activities are planned and communicated effectively, keeping the team aligned on ongoing and upcoming initiatives.
- Use appropriate analytics to measure the effectiveness of outreach efforts and campaigns, providing insights for continuous improvement.
- Versatile experience writing and editing marketing copy, social and web copy, and short and long form articles. You?ll be writing emails, social posts, web copy and more on a daily and weekly basis.
- Work with closely with Customer Experience, Product, and Technology departments on multiple priorities and deadlines
*Bonus:*
- Big plus if you are into supplements, and geeking out about nutrition articles!
- Familiarity with monitoring and analyzing campaign analytics and attribution using UTM parameters and GA4.
- Basic image design skills with Canva, Photoshop or similar tools.
- Proficiency in digital marketing including SEO and SEM
- Comfortable for being responsible for delivering projects on a deadline, and for juggling more than one project at a time.
- Understanding of UX, web design, customer flow and web analysis.
*Our Amazing Perks & Employee Programs:*
- Personal Fridays: Enjoy every other Friday off!
- Paid Vacation Time
- 5 Paid Sick Days (if you need them, we have you covered)
- Extended Health and Dental Benefits
- Fitness and Wellne
-
LocationVictoria, BC
-
Workplace information
On site
-
Salary$58,000YEAR annually
-
Terms of employment
Full time
-
Starts as soon as possible
- vacancies
1 vacancy
- Source
indeed.com
#9444327204
Important notice: This job posting has been provided by a partner site. Job Bank is not responsible for this content.
Report a problem with this job posting
Thank you for your help!
You will not receive a reply. For enquiries, please contact us.