manager, marketing
Title posted on indeed.com -
Marketing Manager - FinTech
Posted on
May 15, 2024
by
Employer details
VoPay International Inc.
Job details
*About VoPay International Inc.*
VoPay?s Fintech-as-a-Service platform allows any business to embed financial services and payment capabilities into their existing applications, products or services through a single and scalable API. Our Integrated technology enables product managers and developers the flexibility and speed to build cutting-edge financial products.
*The Opportunity*
VoPay is seeking a dynamic and results-oriented Senior Marketing Manager to translate our overall marketing vision into impactful business plans, tactics, projects, and deliverables. Working closely with the CMO, you will play a pivotal role in implementing marketing strategy and overseeing a talented team to execute short- and long-term marketing initiatives across all major channels.
The ideal candidate possesses a strong understanding of current marketing tools and strategies, with a proven track record of leading integrated digital marketing campaigns from conception to execution. You will collaborate with various teams, including product, development, and external vendors, to ensure the successful launch of campaigns on time and within budget.
*Duties and Responsibilities*
- Strategic Planning: Develop and oversee the implementation of comprehensive marketing strategies encompassing demand generation, product marketing campaigns, website content, digital marketing activities, email marketing, SEO, events, social media, thought leadership, and public relations.
- Team Leadership: Lead and mentor the marketing team, including social media managers, digital marketers, designers, and developers. Foster a collaborative and high-performing environment.
- Performance Tracking & Reporting: Monitor and analyze campaign results, track key performance indicators (KPIs),and generate comprehensive reports to assess marketing ROI and identify areas for optimization.
- Event Management: Manage a diverse calendar of local and international events, ensuring successful execution from start to finish.
- Campaign Management: Plan, execute, and measure the success of integrated marketing campaigns across North America via various channels, ensuring alignment with overall marketing objectives.
- Market Expansion: Develop and execute marketing plans and programs for new product launches, driving market share growth through targeted promotional activities.
- Market Intelligence: Conduct market research and analysis to provide accurate short- and long-term market forecasts and reports.
- Content Creation: Manage the development of compelling marketing materials, including landing pages, press releases, presentations, product guides, web pages, merchandise, sales decks, eBooks, and pitch decks.
- KPI Management: Monitor team progress, track key performance indicators (KPIs), and generate comprehensive performance reports.
- Data-Driven Optimization: Identify trends and insights from marketing data to optimize campaign performance and budget allocation.
- Vendor Management: Collaborate effectively with agencies and other vendor partners to achieve marketing objectives.
*Skills and Qualifications*
- Proven Experience: 5+ years of demonstrated success as a B2B Marketing Manager or a Digital Marketing Manager.
- Education: Bachelor's degree in Marketing, Communications, or a related field.
- Leadership: Proven ability to lead and inspire a high-performing marketing team.
- Technical Expertise: Demonstrated experience managing SEO/SEM, website management, marketing databases, email campaigns, and social media initiatives.
- HubSpot Proficiency: Experience with HubSpot CRM or similar marketing automation platforms.
- Analytical Skills: Strong analytical skills and data-driven thinking, with proficiency in website and marketing analytics tools (e.g., Google Analytics, Monday, Jira, Figma, Ahrefs, WebTrends, SEMRush, etc.).
- Communication: Excellent written and verbal communication skills, with the ability to effectively articulate complex mar
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LocationVancouver, BC
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Salary$70,000 to $80,000YEAR annually
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Terms of employment
Full time
- Start date
Starts as soon as possible
- vacancies
1 vacancy
- Source
indeed.com
#9280725391
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