manager, marketing
Title posted on indeed.com -
Marketing Manager
Posted on April 18, 2024
by
Employer details
Casino New Brunswick
Job details
*Job Overview:*
Under the direction of the Director of Operations and reporting to the Chief Marketing Officer of the company, this position is responsible for the overall management of Marketing operations at the Casino New-Brunswick site, as well as leading, managing and executing all casino marketing campaigns, promotions, and advertising at the site level. Develops performance objectives and delivers performance evaluations. Actively participates in the recruitment and hiring process. Ensures adherence to all policies and procedures, motivates, and leads by example and provides a learning environment while establishing a safe and welcoming work environment for all team members.
*Key Accountabilities:*
* Oversees Marketing operations at Casino New-Brunswick.
* Plans, manages, and implements the site marketing programs, including all details throughout a promotion, campaign, or special event.
* Works with the Director of Operations in drafting annual site marketing plans and budgets; maintains budgeted labour and promotional costs for campaigns and special events.
* Develops strategies to leverage and maximize the loyalty program.
* Coordinates media plans and advertising campaigns; purchases media.
* Works within brand standards within all integrated marketing and property specific campaigns
* Oversees content and site level social media efforts to include floor promotions, food and beverage, entertainment, theatre communications and overall experience.
* Spearheads research driven initiatives to effectively inform marketing efforts, including situational and competitive analysis and consumer insights.
* Monitors and updates the site marketing/advertising budgets; reporting variances.
* Manages and assists the on-site Marketing Coordinator.
* Executes property-level event programming and online promotion plans, including all associated collateral on and off site.
* Conducts ROI analysis for property-specific advertising, promotional and online marketing initiatives - with the assistance of corporate marketing analytics team and digital team.
* Liaises and communicates effectively with all appropriate operational departments.
* Develops and cultivates strong working relationships with all stakeholders: guests, regulatory bodies, and team members.
* Liaises with local community to establish and foster positive relationships.
* Ensures compliance with licensing laws, health and safety and other statutory regulations.
* Develops and maintains strong working relationships with NBLGC.
* Performs other duties as assigned or directed.
*Education and Qualification Requirements:*
* Post-secondary education in marketing, communications, advertising, or business administration required.
* Minimum (5) years of marketing experience with 2-3 years of management experience; gaming, entertainment or hospitality experience preferred.
* Experience with customer- or consumer-centric organizations (e.g., hospitality, hotels, food & beverage, entertainment, tourism, gaming, agencies, retail).
* Working knowledge and expertise with traditional and non-traditional media and advertising.
* Bilingualism (French and English) considered an asset.
Great Canadian Gaming Corporation is committed to diversity, equity and inclusion and we welcome all qualified applicants to apply to join our team of unique contributors. We accommodate people with disabilities throughout the recruitment and selection process and applicants are encouraged to advise Human Resources in advance if an accommodation is required. We thank all applicants for their interest and will contact those qualified to continue in the recruitment process.
*Who we are!*
GREAT ENTERTAINMENT. GREAT PEOPLE. GREAT INVESTMENT. GREAT CANADIAN.
Since our inception in 1982, Great Canadian has grown to be one of the largest and most dynamic gaming and entertainment companies in Canada. With 25 properties across Ontario, British Columbia, Nova Scotia, and New Brunswick, our facilities include over
-
LocationMoncton, NB
-
Salary$65,000 to $80,000YEAR annually
-
Terms of employment
Permanent employmentFull time
- Start date
Starts as soon as possible
- vacancies
1 vacancy
- Source
indeed.com
#9243478068
Important notice: This job posting has been provided by a partner site. Job Bank is not responsible for this content.
Report a problem with this job posting
Thank you for your help!
You will not receive a reply. For enquiries, please contact us.