marketing coordinator Verified

Work setting

• Business and/or industry

Responsibilities

Tasks

• Develop all kinds of events for publicity, fundraising and information purposes
• Develop communication strategies
• Develop policies
• Evaluate communication strategies and programs
• Implement communication strategies and programs
• Oversee the preparation of public written material
• Prepare bibliographies, indexes, reading lists, guides and other finding aids
• Prepare written material such as reports, briefs, website content
• Produce educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter
• Publicize activities, workshops, meetings and other events for fundraising or information purposes
• Supervise professional and support staff and students
• Supervise staff
• Write speeches, presentations and press releases
• Perform administrative tasks
• Respond to enquiries from members of the business community concerning development opportunities
• Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
• Develop social and economic profiles of an area to encourage industrial and commercial investment
• Conduct comparative research on marketing strategies for industrial and commercial products
• Prepare reports, research papers, educational texts or articles
• Answer written and oral inquiries
• Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes
• Initiate and maintain contact with the media
• Prepare sports, literary, performance or other contracts
• Conduct analytical marketing studies
• Review and evaluate commercial or industrial development proposals
• Design market research questionnaires
• Develop portfolio of marketing materials
• Design, conduct and analyze quantitative and qualitative research projects
• Conduct online marketing, E-commerce and Website promotions
• Prepare funding applications
• Develop marketing strategies
• Maintain and manage digital database
• Write and edit press releases, newsletter and communications materials

Additional information

Work conditions and physical capabilities

• Work under pressure
• Fast-paced environment
• Attention to detail

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Flexibility
• Initiative
• Judgement
• Organized
• Team player
• Accurate
• Dependability
• Reliability
• Integrity
• Quick learner
• Due diligence

Benefits

Other benefits

• Parking available